Drive Block: An IWSG Post
Last week, I was whining- as usual- about just how hard writers work for so little money.
I told my son I figured I sold more books out of the trunk of my car than anyplace else. I told him when I imagined the writer dream, it didn't include making parking lot book sales like some sort of desperate crack dealer who can't get the word of mouth running in her favor.
My son (Boy #2, Cole, the redhead), said, "Yeah, I bet that's what that guy who owns Under Armour thought."
Kevin Plank was the special teams captain for the University of Maryland Football. Tired of soaking wet cotton apparel, he decided there had to be a better way.
The end result was a shirt that stayed dry in the hottest heat. He shared those shirts with teammates and a few friends playing in the NFL. He got their feedback, applied their suggestions and soon brought to the market a revolutionary product.
He maxed out his credit cards and set up operations in his grandmother's basement, selling his product anywhere he could- even from the trunk of his car.
A year later, he made his first team sale to Georgia Tech for his fledgling company, Under Armour.
And the rest is history. Under Armour rivals all sports manufacturers.
He did ask for validation. He didn't ask for approval.
He just went to work.
Would you like to win an autographed of my latest book, Swept Away?
Alex Cavanaugh and his awesome co-hosts for the May edition of the IWSG:
Murees Dupe, Alexia Chamberlynn, Chemist Ken, and Heather Gardner!